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TVSquared

Advertising & Promotion | Video Advertising

TVSquared is the global leader in cross-platform TV ad measurement.

Speaker:

Jamie Lemle , CMO

As CMO of TVSquared, Jamie oversees all areas of the company’s marketing – from brand and company positioning, to content, PR, product marketing and demand generation. She has a strong track record of bringing disruptive technology to market, leading strategic initiatives for high-growth companies focused on building technology solutions for the media industry.

Prior to TVSquared, Jamie spent seven years leading marketing strategy for Magnetic (acquired by Deloitte and AcuityAds). She also held senior marketing positions at Turn (acquired by Amobee) and MediaMind (acquired by Sizmek). Earlier in her career, Jamie led public relations for B2B and B2C companies across media/adtech, clean technology, education and nonprofits. Throughout her career, Jamie has remained closely connected to the evolution of digital and TV advertising, from working with one of the adtech industry’s first real-time buying (RTB) platforms, to being at the center of data-driven advertising in the new video ecosystem.

In addition to her passion for marketing, Jamie enjoys golf and being a mom to her two children.

Customers

Transcript

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