Advertising & Promotion | Search & Social Advertising


Mike Perekupka, Senior Product Manager

Mike Perekupka specializes in data, technology, and retail. As Senior Product Manager for Sidecar, Mike collaborates with the company’s engineering and data sciences teams to define how to apply artificial intelligence techniques to solve digital marketing challenges exclusively within the retail industry. He is an expert in statistics and mathematics, and guides retail marketers in strategies and best practices for data-driven decision making. Mike believes that evidence is king, and if you are not innovating, you are falling behind.